In a survey conducted by the YouGov polling institute for the consultancy firm Greenflex, and supported by Ademe (FR), shows that more and more people are becoming aware of the need to reduce affluence. It is endorsed by 27% of French respondents in 2019, comparing by 14% in 2017. Overall, nine out of ten French people (and 80% of Europeans) indicated to want to live in a society where consumption is less important.